The cost of no system

What is having no warranty system costing you?

Most brands we talk to don’t have one. Not a bad one. None. A form, a spreadsheet, and an inbox. That has a price, and almost nobody has measured it.

Warranty cost runs about 0.8% of revenue at the top quartile and 4.0% at the bottom. On $10M in sales that’s the gap between $80,000 a year and $400,000. The brands at the good end aren’t luckier about defects. They can see them.

Warranty cost · $10M in sales
Formally benchmarked. Same products, same category.
Top quartile · 0.8%$80,000
Bottom quartile · 4.0%$400,000
A brand with no warranty system is, by definition, not in the top quartile.

Bring your own numbers.

Three lines, kept separate. Change anything on the left and watch which ones move. And which one we refuse to fill in.

Most brands pick the first one. That is the whole premise of this page — there is no line item to displace.
The average is 38%. Leave it if you don’t know — most brands don’t.
Claim handling
$24,000
1,200 claims × $20. Manual runs $35–50+; the industry average with a system is $15–25, and labor is 60–70% of the difference.
Coverage leakage
Your number
Usually the biggest one on this page. It's yours to estimate. We won't invent it for you.
Owners you never meet
+740
38% today against 40–60% for a QR code with pre-filled fields. That difference is a list of people who own your product.
Three lines, and no total. What we don’t count, and why, is below.

What we don’t count

No fraud-recovery line: we don’t ship fraud detection, and the industry numbers don’t support the 99% figures you’ll see elsewhere. No “90% automated” line: our AI does the analysis, your team still decides. No invented lifetime-value multiplier. If a calculator has to claim 20× to look good, the model is doing the work instead of the product.

The status quo,
side by side.

Warranty operations, the way most brands run them today.
The way you do it nowWith warrantini
RegistrationAn email form, an honor system, or nothing at allSelf-service portal, verified against real order data
Claims intakeThe support inbox — no structure, no trackingStructured claims with photos, status, and notifications
EligibilityA manual lookup every time somebody writes inValidated automatically against purchase date and coverage rules
Defect trackingAnecdotal — you notice when it gets bad enoughPatterns surface from claim data as volume grows
ResolutionAd hoc, inconsistent, slowRecommended resolution with full context, one click to approve
At scaleIt breaks — more claims means more peopleIt compounds — the record gets more useful as volume grows